I led a multi-channel campaign designed to engage American students living abroad across the UK and Europe, with the goal of increasing awareness about how to vote from overseas. By strategically partnering with key student unions, UCAS, university societies, and American influencers abroad, the campaign targeted high-impact touchpoints where our audience already spent their time. Our approach centred on creating relatable, informative content to demystify the overseas voting process and encourage action among U.S. students studying in Europe.

Execution combined influencer-led content with direct outreach to student groups and unions in the UK, Germany, France, the Czech Republic, Austria, Italy, and Spain. American influencers living abroad shared creative, engaging posts about voter registration with their audiences, while UCAS, student societies and unions amplified these messages through their own channels. This integrated approach allowed us to maximise reach and credibility among our target demographic, fostering both awareness and participation in overseas voting.