I managed a multi-channel campaign designed to welcome new students to university life during the Freshers period and position Uber as an essential everyday companion in new cities. By combining print, digital content and authentic student voices, I introduced Uber in a student-first, culturally relevant way.

Key activations included the Uber Daily newspaper — a student-created guide distributed at Birmingham Freshers Fairs and student unions — alongside student-led digital city guides produced with creators across the UK. Together, these touchpoints showcased how Uber supports students at every stage of university life, from getting around to ordering food with each campaign element promoting the exclusive student offerings on Uber available through UNiDAYS.